Dr. Sanford Cassel

I work as a psychotherapist,business coach, co-parenting coach, collaborative child specialist and collaborative coach. I am committed to helping children, adolescents and adults clarify, and remove impediments to realizing, their own dreams and desires…Learn More


I have been a psychotherapist in Richmond, Virginia, for over 30 years, and a psychotherapist in Charleston, South Carolina for over 2 years. 

My style as a therapist is to combine insight-oriented techniques with practical problem-solving strategies. I practice an active, involved form of therapy. Often, there are mutually agreed upon tasks, or “homework,” to continue to develop new skills in “real life,” outside the therapy office. I work with children, adolescents, families, couples and adults and have a variety of specialties.

Co-Parenting Coach

 I work with newly separated, recently divorced, and long divorced parents, who are wanting to co-parent more effectively.  I work to get parents to agree on goals, an agenda of concrete tasks necessary to achieve those goals, and then coach them through a structured negotiation process to achieve mutually acceptable solutions.  I will also meet directly with children, when necessary, to obtain the “kid-based” information needed to tailor co-parent agreements to unique child needs.

Business Coach

As a business coach, my goal is to maximize the productivity of your organization. To that end, I am trained to:

  • Clarify personality conflicts that slow down productivity
  • Develop more efficient, effective meeting styles
  • Troubleshoot for organizational problems that effect productivity.
  • Develop strategies to resolve personnel and organizational problems
  • Train staff and management, as needed, to implement solutions
  • Case-manage the implementation of strategies to maximize productivity
  • Address personal/family issues interfering with concentration, focus, creativity and productivity

I bring a flexible style to meet your organization’s needs, including on-site evaluation, management team consultation and staff consultation. I work closely with owners/upper management professionals, and am available for ongoing coaching consultations.


I have received intensive geriatric training, aimed at developing a comprehensive understanding of the unique issues facing the elderly and their families. I am trained in managing issues related to:

  • Loss of independence skills
  • loss of functioning
  • Memory problems
  • Loss of family and friends
  • Depression
  • Anxiety
  • Grief
  • Medication management

My work with the elderly includes:

  • Psychological assessment
  • Psychological testing
  • Individual therapy
  • Family therapy
  • Case management

Life Coach

I work as a collaborative life coach. My initial approach is to work with you to identify a list of life goals, and to then break down each goal into the specific steps that would need to be accomplished, to achieve each goal. We then work together to determine which steps to address first, and then “dig in”!  In collaborative life coaching, we brainstorm strategies to achieve each step, evaluate the pluses and minuses of each strategy, select one(s) to try, commit to taking action, and then follow-up on outcomes, at the next meeting.

My role as a life coach is to be an active participant: co-creating your next action steps, challenging you to take chances and “cheerleading”. As part of this role, I will have you make concrete behavioral contracts at the end of each meeting, and will discuss ways to both cheer you on, and “push” you, as needed, in between meetings.

My process of life coaching is designed to be challenging, exciting and fun!

About Me

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Contact Me

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Richmond, Virginia Location

720 Moorefield Park Drive, Suite 204
Richmond, VA 23236
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Charleston, South Carolina Location

763 Meeting Street
Charleston, SC 29403
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